A talent agent and a startup exec walk into a bar

Actually, it was the office of Next Models in NYC circa 2015. That’s where founders Sarah and Jen first met. Fast forward a few years later, they reunited during the launch of an influencer tech platform, and by 2020, a conversation quickly turned into a shared vision to create a digital agency side hustle. With over 20 years of expertise each, Sarah and Jen have been at the forefront of building industries, shaping brands, and helping influencers long before they were established. In 2023 the agency expanded into licensing and took on the digital agency of record roles for multi-million dollar brands.

Sarah Reilly Engel, Co-Founder

Sarah doesn’t just build brands—she reimagines how businesses connect with their audiences, finding the “why” behind what makes them resonate. With key roles at Salesforce, LTK, and Hello Alice, Sarah has led high-growth teams, crafted innovative strategies, and helped brands navigate the ever changing digital landscape. Her expertise spans go-to-market strategy, customer experience, operations and brand storytelling, but her true gift lies in her ability to distill a brand’s unique essence and translate it into messaging that converts across any platform. Sarah has a passion for working alongside early stage entrepreneurs, in 2010 she started a consulting firm, Campsix that helped bring brands like Rosy Wellness and Moe Assist to market and secure venture funding. Her blend of strategy, creativity, and a deep understanding of startup operations and frameworks is what helps her position brands for real, sustainable growth.

Jennifer Powell, Co-Founder

Jen has always had an eye for spotting and nurturing talent. She was ahead of the curve when she recognized the power of digitally native influencers, while at Next models and launched her own talent agency JP Inc to help creators like Chiara Ferragni, Sincerely Jules, and Danielle Bernstein grow from influencers to global brands. Jen's ability to secure luxury partnerships and broker major licensing deals has turned personal brands into industry powerhouses. Whether working with creators or building businesses like Moe Assist, Jen excels at creating long-lasting collaborations that are mutually beneficial and aligned with the future of both talent and brands. Jen along with her team at JP Inc represents an impressive roster of talent, including renowned creators such Mary Lawless Lee, Cyndi Ramirez, Devon Windsor, Emily Jackson and dozens of others -each making their mark in various fields.