Build Your Influence with HQ
A brand development and influence agency
We help forward-thinking brands cut through the noise and build lasting influence without sacrificing your brand’s integrity.
With over two decades of experience, our team specializes in social media strategy, influencer campaigns, brand partnerships and content that drives engagement.
We craft authentic stories that spark conversations, ignite social engagement, and fuel brand growth.
From strategy to execution, we create bold, impactful digital campaigns that turn audiences into brand advocates.
Our Approach
We believe it’s not about following trends or the algorithm—it’s about defining the future
In today’s crowded digital landscape, it’s easy to feel like you’re everywhere and nowhere at once—stretching across platforms without making a lasting impact. The truth is, many brands find themselves throwing strategies at the wall, hoping something will stick.
We bring insight and experience to your social media and marketing efforts, ensuring every action is intentional, every dollar is measured, and every result moves you closer to your goals. We help you cut through the noise with focused, impactful strategies that build real influence—without wasting resources or sacrificing your brand's integrity.
At HQ, we don’t chase trends—we set them. We create bold, impactful storytelling that sparks real influence and engagement across your channels. Our strategies are built on data, creativity, and a deep understanding of what drives audiences to connect, follow, and take action.
At HQ, we’re powered by big ideas and storytelling that creates real influence. We’re not here to blend in. We focus on discovering the emotional spark that gets your audience to pay attention and stay engaged.
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Heart over Hype
Stay true to your brand’s voice—authenticity comes first, without sacrificing who you are
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Influence over Algorithms
Use thoughtful strategies to build lasting influence that doesn’t rely on gaming the system.
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Community over Audience
Focus on creating a loyal engaged community of advocates.
Our Services
Brand Strategy & Positioning
Find your Why. Define your Story. We help you uncover your brand’s purpose and position it for maximum impact.
Influencer Marketing
Real influencers. Real connections. We connect you with authentic creators who resonate with your audience and amplify your brand.
Event Experiences
Where moments meet magic.
Our partners create epic, Instagram-worthy experiences that light up your brand and keep people talking long after the party ends.
Social Media Strategy
Tell your story where it matters. We create engaging, on-brand content ideas and strategies for Instagram and TikTok designed to cut through and connect.
Newsletter Creation & Management
Build your audience. Keep them engaged.
We develop and manage your newsletter content strategy with that build loyalty and deliver value.
Campaign Development & Execution
Craft campaigns that captivate. We build bold buzz-worthy campaign strategies that ignite conversation. From IRL pop-ups to buzz-worthy digital experiences.
Brand Partnerships & Growth Consulting
Grow your business. We concept new products, winning strategies for go-to-market and profitable brand partnerships, from curating to outreach to launch we support initiatives to help you grow.
Whitelisting & Paid Media
Amplify authentic voices. Drive real results.
We leverage partners who boost user-generated content through paid media strategies, delivering higher engagement and expanding your reach.
Licensing
Unlock new opportunities.
We help you secure strategic licensing deals that expand your brand’s influence, creating new revenue streams and positioning you for growth.
What We’ve Done
There’s not enough time to list it all, but trust us—we’ve been around. At HQ, we’ve built and scaled social media strategies and influencer marketing programs from the ground up for brands like Ring Concierge, Evolus, Dote Wellness, and Blue Lagoon Skincare. We’ve also introduced brands like Jennifer Behr, Brownlee, Dearfoams and IVL Collective to the world of strategic brand collaborations and digital storytelling.
When Brilliant Earth needed to name their iconic new jewelry collection SOL, we named it, crafted its brand positioning, social media strategy and go-to-market, commissioning its first-ever celebrity talent Camila Morrone. We amplified its impact with an IRL New York City event featuring VIP influencers and digital artist Clym Draws, making waves across social media.
We revamped the messaging and social presence for TEZZA APP, establishing a bold new voice for her unicorn photo-editing app and bringing it to life with an epic influencer event in La La Land. And we’re always crafting high-impact social campaigns and influencer activations for brands like Hello Alice, Armani and Von Maur —ensuring they show up, stand out, and build real influence online.
Securing IVL Collective’s and Rachel Parcell’s licensed fashion collections, was the tipping point of our agency supporting creator-owned brands who want to scale beyond social media. We bridge the gap between influence and long-term brand growth, ensuring that creators don’t just build audiences—they build lasting businesses.
Some of the magic happens behind the scenes as well. Our co-founder Jen has orchestrated countless partnerships through her talent agency JP Inc bringing to life Sincerely Jules x Bandier, Sincerely Jules x Monos, Mary Lawless Lee x Splendid, Tezza x Lola Blankets and countless more. Her expertise in brokering these transformative collaborations set the tone for sell out product launches and buzz worthy social media moments.
Our co-founder Sarah also works with early-stage founders and brands via her consulting company Campsix—to align purpose with profit, raise capital, go-to-market and scale. She has helped raise over $5M for female founders and is passionate about closing the gap on funding while continuing to mentoring entrepreneurs through accelerators at Female Founder Collective and Hello Alice.
Evolus
We launched the first influencer program for injectables brand Evolus. The activation kicked off with a successful influencer event in Miami yielding over 1.79M impressions and approximately $500K in EMV. The brand hit its first quarter of profitability.
Success Stories
Blue Lagoon Skincare
We launched a robust US influencer program to for Iceland based skincare company, enlisting paid creators to create content, in addition to whitelisting. For 2023 our campaigns resulted in 20% brand growth.
Brilliant Earth
We created a first-ever brand partnership for Brilliant Earth with Future Earth, launching co-branded merch for Earth Day, a stunning jewelry campaign shoot with founder Steph Step and supported the go-to-market strategy and influencer gifting. The campaign yielded $868K EMV and 171M impressions across press and influencer.
Book a Consultation
Schedule a 20-minute introductory session with our team to discuss your brand’s goals.
FAQ
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You can book a 20 minute free consultation to inquire about how we work and receive a customized proposal, or you can engage with us on-demand and purchase one of our out-of-the-box services.
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It can vary based on services and our contract. We do one-off projects that can be one-month long and cost $5k, or we can do monthly retainers, year long contracts and more. We are flexible and typically base our scope of work on your goals and needs. Book a consult and we will match our services to your needs.